DECORTE Malaysia
Decorté Malaysia, a premier luxury beauty and skincare brand, needed to upgrade its eCommerce platform to better align with its growth strategy and operational needs. The brand was initially using Shopify but found the platform limited in terms of scalability, customization, and integration with its internal systems.
Services Provided
- Magento Commerce
- ERP and CRM Integration
- Fully Responsive Design – Mobile Ready
- Enhancing User Experience and Conversion
- Advance Magento Customisation
- Payment gateway customisation
- Web Security
- Managed Services (Full Suite Support)
THE OBJECTIVE
To migrate Decorté Malaysia’s eCommerce platform from Shopify to Magento Commerce, creating a scalable, highly customizable online store integrated with their ERP and Chiyoda CRM systems. The goal was to enhance operational efficiency, improve the user experience, and better manage customer relationships.
RESULTS
Successful Migration Without Downtime:
The migration from Shopify to Magento Commerce was seamless, with no data loss or significant downtime, allowing Decorté Malaysia to continue its operations without interruptions.
Improved Efficiency with ERP and CRM Integration:
Real-time data synchronization between Magento Commerce, the ERP, and the Chiyoda CRM has streamlined Decorté’s operations, providing more accurate inventory tracking, efficient order processing, and enhanced customer relationship management.
Enhanced Customer Experience and Brand Loyalty:
The enhanced UX features, coupled with the seamless integration of customer data through the CRM, have led to higher customer satisfaction and improved retention. Personalized marketing efforts, made possible through CRM insights, have further boosted engagement.
Increased Sales and Conversion Rates:
The migration to Magento Commerce, along with UX improvements and optimized site performance, has led to a measurable increase in online sales and conversion rates.
Scalability for Future Growth:
With Magento Commerce, Decorté Malaysia now has a future-proof platform that can scale as the business grows, supporting new features, expanding product lines, and handling increased traffic with ease.
OUR SOLUTION
Shopify to Magento Commerce Migration
Sweetmag managed a complete migration of Decorté Malaysia’s Shopify store to Magento Commerce. This process involved meticulous data transfer, including product listings, customer data, and order histories, ensuring no disruption to ongoing operations. Sweetmag utilized migration tools and custom scripts to ensure data accuracy and continuity during the switch.
Magento Commerce Implementation
Post-migration, Sweetmag leveraged Magento Commerce’s advanced features to build a powerful, scalable eCommerce platform. Magento’s flexibility and customization capabilities allowed for a much richer shopping experience than Shopify could provide, catering to Decorté’s specific needs for promotions, product management, and personalized customer interactions.
ERP and Chiyoda CRM Integration
A key part of the project involved integrating Magento Commerce with Decorté’s ERP and Chiyoda CRM systems. Sweetmag ensured real-time synchronization of product inventory, orders, and customer data. This integration not only improved operational efficiency but also allowed for more accurate reporting and improved customer service by utilizing CRM data to create personalized offers and communications.
Custom Design for Luxury Appeal
Sweetmag worked closely with Decorté to ensure the website design reflected the luxury and sophistication of the brand. The design features high-quality imagery, elegant typography, and a clean layout that resonates with their target market. The platform is also fully responsive, ensuring a seamless experience across mobile and desktop devices.
User Experience Optimization
The new Magento Commerce site was designed with an enhanced user experience in mind, incorporating features like advanced product filtering, a simplified checkout process, and personalized product recommendations. This improved user journey has helped increase customer engagement and conversions.
Post-Launch Support and Optimization
After launch, Sweetmag provided ongoing technical support, ensuring the platform remained secure and operational. Regular performance checks and optimizations were also conducted to maintain the highest levels of performance and user satisfaction.
Conclusion
The Mydin Malaysia e-commerce project demonstrated the potential of a headless architecture combined with modern integrations to create a dynamic, scalable, and customer-centric e-commerce platform. By leveraging Adobe Commerce with a headless PWA front end (Vue Storefront/Alokai) and integrating key systems like Delyva, Ac2Wave, Barter POS, and Xilnex Loyalty Membership, the solution successfully bridged the gap between online and offline channels.The project not only strengthened Mydin’s digital presence but also provided a scalable foundation for future growth, positioning Mydin as a leader in the Malaysian retail industry’s digital transformation.