MYDIN Malaysia

MYDIN MALAYSIA’S JOURNEY TO A UNIFIED E-COMMERCE PLATFORM
Mydin Malaysia, one of the largest supermarket chains in Malaysia, is renowned for providing a wide range of products at competitive prices. With numerous retail locations throughout the country, Mydin wanted to expand its digital presence by building a robust e-commerce platform. The goal was to offer a seamless shopping experience to customers while also unifying online and offline sales channels.

Launch MYDIN Malaysia

Services Provided

Magento Commerce
UX and UI Website Design
Fully Responsive Design – Mobile Ready
Theme / Template Development
Advance Magento Customisation
Advance Search
Payment gateway customisation
Web Security
Managed Services (Full Suite Support)

THE CHALLENGE

As a well-established supermarket chain with a vast product inventory, Mydin faced several challenges in launching an e-commerce platform:

Scalability and Performance: The platform needed to handle high traffic volumes and a large inventory of thousands of SKUs, ensuring a smooth shopping experience during peak times.
Unified Omnichannel Experience: It was crucial to integrate the platform with physical store operations for consistent data and seamless customer experiences.
Complex Integrations: Multiple third-party systems, including logistics, inventory, POS, and loyalty management, needed to be integrated to improve operational efficiency.
Modern Front-End Experience: The need for a high-performance, mobile-first, and user-friendly front end was crucial to cater to the growing number of mobile shoppers.

RESULTS

The launch of Mydin’s headless e-commerce platform delivered substantial benefits:

Enhanced Performance and User Experience:
The use of Vue Storefront/Alokai PWA significantly improved page load times, leading to a 40% increase in conversion rates and a 30% reduction in bounce rates.

Scalability for High Traffic Volumes:
The platform handled peak loads during major sales events without performance issues, accommodating a 60% surge in traffic.

Improved Operational Efficiency:
Automated inventory management and logistics integrations reduced manual processes by 45%, enabling the team to focus on strategic initiatives.

Increased Online Sales and Engagement:
The seamless integration with Xilnex Loyalty Membership led to a 50% increase in loyalty program engagement and a 25% growth in online sales within the first six months.

Omnichannel Consistency:
The unified sales data across Barter POS and the e-commerce site improved inventory planning accuracy, resulting in a 30% reduction in stockouts.

OUR SOLUTION

Headless Architecture with Vue Storefront/Alokai

Leveraged a headless approach by decoupling the front end (Vue Storefront/Alokai PWA) from the Magento back end. This provided a modern, mobile-first interface while enabling faster load times and smoother interactions.
PWA Benefits: Allowed customers to enjoy an app-like experience with offline support, push notifications, and quick loading speeds, which significantly improved user engagement and conversion rates.
Flexible Customizations: The headless setup made it easier to implement custom features and enhancements without affecting the back-end functionality.

Adobe Commerce (Magento) Back-End Development

Built the e-commerce platform on Adobe Commerce, which offered a scalable and feature-rich solution to support Mydin’s large inventory and high traffic volumes.
Customized Magento to handle Mydin’s specific business needs, including complex product categorizations, bulk order processing, and advanced promotions.

Delyva Integration for Order Fulfillment

Integrated Delyva to streamline shipping processes, offering customers multiple delivery options such as same-day delivery, click-and-collect, and nationwide shipping.
Automated Shipping Label Creation: Configured the system to automatically generate shipping labels for all orders via Delyva’s API, improving fulfillment speed and accuracy.
Real-Time Order Tracking: Enabled customers to track their shipments directly from the Mydin website, reducing post-purchase uncertainty and enhancing customer satisfaction.

Ac2Wave Integration for Real-Time Inventory Management

Integrated Ac2Wave for inventory synchronization, ensuring accurate stock levels across both online and in-store inventories.
Automated Stock Updates: Implemented bi-directional data syncing between Ac2Wave and Magento, ensuring inventory levels were consistently up to date, reducing the risk of overselling.
Batch Inventory Management: Facilitated bulk inventory updates directly in Ac2Wave, which then propagated to the e-commerce platform in real time.

Barter POS Integration for Unified Omnichannel Sales

Integrated Barter POS to unify online and offline sales, providing a comprehensive view of sales data across all channels.
Centralized Sales Reporting: Enabled the client to track sales from both the e-commerce platform and physical stores, aiding in inventory planning and sales forecasting.
Gift Card and Coupon Management: Allowed customers to use the same gift cards and promotional coupons in both online and offline settings, creating a cohesive omnichannel shopping experience.

Xilnex Loyalty Membership System Integration

Integrated Mydin’s existing Xilnex Loyalty Membership Program into the e-commerce platform, allowing customers to earn and redeem loyalty points on purchases made online and in stores.
Tier-Based Loyalty Program: The system automatically updated customer tiers based on accumulated points, offering different rewards and benefits based on purchase history.
Point Redemption During Checkout: Customers could redeem loyalty points directly during the online checkout process, encouraging repeat purchases and improving customer retention.

Conclusion

The Mydin Malaysia e-commerce project demonstrated the potential of a headless architecture combined with modern integrations to create a dynamic, scalable, and customer-centric e-commerce platform. By leveraging Adobe Commerce with a headless PWA front end (Vue Storefront/Alokai) and integrating key systems like Delyva, Ac2Wave, Barter POS, and Xilnex Loyalty Membership, the solution successfully bridged the gap between online and offline channels.The project not only strengthened Mydin’s digital presence but also provided a scalable foundation for future growth, positioning Mydin as a leader in the Malaysian retail industry’s digital transformation.